Built by a Speech Pathologist and an Occupational Therapist who rejected fragmented practice and created a system that makes writing visible, teachable, and aligned across every environment.
Meet The Team
Brooke is a Certified Practising Speech Pathologist with postgraduate training in mental health and neuroscience. She works at the intersection of language, cognition, and learning, with experience across clinic, school, and multidisciplinary settings supporting children and adolescents with language disorders, executive functioning challenges, autism, ADHD, and learning differences.
She identified a lack of shared structure across systems, leading to the development of Attuned2Write and The Attuned Spot.
At The Attuned Spot, Brooke identifies the processes that drive writing, translating developmental knowledge into practical frameworks that guide assessment, instruction, and long-term progress across environments. She leads the development of assessment tools and programs that provide clear direction for educators, clinicians, and families.
Brooke Ploughman, CPSP
CEO & Co-FounderJemma Ploughman, OT
COO & Co-FounderJemma is an Occupational Therapist with a focus on neurodevelopment, executive functioning, and everyday participation. She has worked across clinical, school, and multidisciplinary settings, supporting children and adolescents with autism, ADHD, coordination difficulties, emotional regulation needs, and learning differences. Her work examines how cognitive, sensory, and environmental factors shape a student’s ability to engage and learn.
She prioritises the processes behind performance, addressing interoception, motor planning, executive functioning, and self-regulation.
At The Attuned Spot, Jemma supports the design of structured, evidence-informed frameworks that strengthen writing, thinking, and regulation across home, school, and clinical contexts, ensuring strategies are embedded into real-world routines.
Devinka is a commercial finance leader and strategic advisor with 16+ years of experience across retail, FMCG, apparel, and impact investing. She has built and led financial functions inside some of Australia's largest organisations, including Woolworths Group, Metcash, and Goodman Fielder where her work shaped decisions on some of the largest capital projects in the country.
In impact investing, she assessed international funds across ClimateTech, EdTech, and Fintech, seeing what scaled and what didn't. The difference was never the idea. It was the infrastructure behind it.
At The Attuned Spot, Devinka leads commercial strategy, financial sustainability, and growth architecture, bringing the structural and commercial rigour to ensure the framework is not only effective, but its integrity is maintainable as it scales.
Devinka Seneviratne, CPA, CSRM
CCO/CFO & Co-FounderWriting is not failing children. The system around writing is.
We know this because we lived it. Writing was the barrier that kept effort from turning into success. What others were praised for doing with ease felt confusing, invisible, and out of reach. That experience shaped us into who we are now: a Speech Pathologist and an Occupational Therapist who refused to accept that children should be left to struggle inside a system that cannot explain why writing breaks down.
So we built what was missing. A framework and assessment that make the hidden process of writing visible, measurable, and teachable. We are challenging the false divide between health and education by bringing school, clinic, and home into one shared approach. No more fragmented support. No more guesswork. No more blaming children for systems that were never built to see them clearly.
Our mission is direct: change the way writing is understood, taught, and supported. Every child deserves more than coping. They deserve the chance to think clearly, write confidently, and build a stronger sense of identity, capability, and wellbeing through learning.
Write clearly. Think critically. Succeed confidently.