Who are we
Different perspectives. One shared approach.
The Attuned Spot brings together allied health, education and child development to better understand how children learn and communicate.
Founded by a Speech Pathologist and Occupational Therapist, our work combines different professional perspectives with a shared belief that before we decide how to support a child, we need to understand what is happening underneath.
Through Attuned2Write™, we are bringing that thinking to writing, creating a shared approach that connects home, school and clinic and helps the people around a child understand what they are seeing and what to focus on next.
Brooke has formal training in speech pathology, with postgraduate study in mental health and neuroscience. Her background sits at the intersection of language, cognition, and learning, informed by work across clinic, school, and multidisciplinary environments supporting children and adolescents with language, executive functioning, and learning differences.
This work exposed a consistent gap: assessment could confirm writing was difficult, but could not direct what to teach next. That gap led to the development of Attuned2Write and The Attuned Spot.
Her focus is on making the writing process visible, translating developmental knowledge into structured systems that guide assessment, instruction, and progress across environments. She leads the development of AWIDA and the Attuned2Write framework.
Brooke Ploughman
Co-Founder, CEO
Jemma has formal training in occupational therapy, with a background in neurodevelopment, executive functioning, and participation. Her experience spans clinic, school, and multidisciplinary environments, supporting children and adolescents with differences in regulation, coordination, attention, and learning.
Her work examines how cognitive, sensory, and environmental conditions shape a student’s ability to engage with writing. It centres on the processes that sit beneath performance, including interoception, motor planning, executive functioning, and self-regulation.
At The Attuned Spot, Jemma leads the design of structured, evidence-informed systems that ensure strategies are embedded into the environments where students learn, not left as recommendations.
Jemma Ploughman
Co-Founder, COO
Devinka is a commercial finance leader and strategic advisor with 16+ years of experience across retail, FMCG, apparel, and impact investing. She has built and led financial functions inside some of Australia's largest organisations, including Woolworths Group, Metcash, and Goodman Fielder where her work shaped decisions on some of the largest capital projects in the country.
In impact investing, she assessed international funds across ClimateTech, EdTech, and Fintech, seeing what scaled and what didn't. The difference was never the idea. It was the infrastructure behind it.
At The Attuned Spot, Devinka leads commercial strategy, financial sustainability, and growth architecture, bringing the structural and commercial rigour to ensure the framework is not only effective, but its integrity is maintainable as it scales.
Devinka Seneviratne, CPA, CSRM
Co-Founder, CCO/CFO